Specialized Master in Business Analytics

Fisher College of Business

In a world powered by big data, performing sophisticated and systematic analyses of information is highly valued. The Fisher College of Business Specialized Master in Business Analytics (SMB-A) provides the know-how to effectively harness, interpret, and analyze this data. It equips students with an understanding of the science of data analytics and its implication for business innovation, productivity and growth. Although open to all students, this STEM-designated degree is targeted mainly at working professionals who are looking to acquire graduate-level knowledge and credentials in business analytics in order to accelerate their careers or execute a career shift into this growing field. The program uses a hybrid delivery format and features a required capstone project using real data from corporate partners.

Campus Requirements: 

The program has a hybrid course delivery format, blending a mix of ¾ online instruction with ¼ on-campus Saturday-only class meetings involving in-depth discussion, live demonstration and explorations of subjects and hands-on individual and group exercises.

Waleed Muhanna
Waleed Muhanna
Co-Academic Director of the SMB-A program 
"Those who enroll in the SMB-A are taking control of their career development as data-savvy professionals and consultants."

Sample Courses

BUSMGT 7257

Descriptive Data Analysis and Visualization

Competencies in translating real-world problems into forms that technologies can assist with, and to enhance the understanding of the dynamics of these problems.
BUSMGT 72XX

Predictive Analytics

Examination of methods and techniques for building and testing prediction models.
BUSMGT 72XY

Prescriptive Analytics

Examination of methods and techniques for causal inference for making informed business decisions.

Featured Faculty

Waleed Muhanna
Professor
Greg Allenby
Helen C. Kurtz Chair in Marketing, Professor of Marketing, Professor of Statistics
Hyunwoo Park
Assistant Professor

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