Greg Allenby

Greg Allenby

Helen C. Kurtz Chair in Marketing, Professor of Marketing, Professor of Statistics

Honors

  • 2010 Long Term Impact Award.
  • 2004 John D.C. Little Award Finalist.
  • 2003 Fellow.
  • 2003 Best Presentation.
  • 2002 John D.C. Little Award Finalist.
  • 2001 Best Presentation.
  • 1999 Best Presentation.
  • 1998 JASA – Best Applications and Case Studies Invited Paper nominee.
  • 1996 John D.C. Little Award Finalist.
  • 1995 Paul E. Green Award Finalist.
  • 1995 O'Dell Award Finalist.
  • 1993 O'Dell Award Finalist.
  • 1991 Frank M. Bass Dissertation Award.
  • 1991 Dean's Research Professorship.
  • 1991 Pace Setters Research Award.
  • 1990 O'Dell Award Finalist.
  • Two among the ten most frequently cited Marketing Science articles published since 1990.

Book Chapters

2005

  • 2005. "Hierarchical Bayes Models." In Handbook of Market Research,

Journal Articles

2005

  • Dr Greg Martin Allenby , Fennell, Huber, Eagle, Gilbride, Horsky, Kim, Lenk, Johnson, Ofek, Orme, Otter and Walker, 2005, "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters

2004

  • Geraldine Fennell and Greg M. Allenby, 2004, "An Integrated Approach: Market Definition, Market Segmentation and Brand Positioning Create a Powerful Combination." Marketing Research
  • Dr Greg Martin Allenby , David G. Bakken and Peter E. Rossi, 2004, "The HB Revolution: How Bayeisan Methods Have Changed the Face of Marketing Research." Marketing Research